Clear
Short sentences, plain words, one idea at a time.
We say: “Your payout arrives within 2 business days.”
We avoid: “Leverage our synergistic payout ecosystem.”
Marketing Materials
Brand guidelines
How to present SmartHR MLM in the posts, decks and videos you share: our logo, colours, type and tone of voice, plus the rules for talking about income. Last updated Oct 14, 2026.
Logo
One mark, three approved backgrounds. Never redraw it.
Approved backgrounds
SmartHR MLMSmartHR MLMSmartHR MLM
Download logo (SVG)
Vector file, scales to any size
Clear space
Keep x free on every side. x equals one quarter of the mark’s width. No text, edges or images may enter this space.
Minimum size
Minimum
24 px on screen, 10 mm in print. Below that, use the mark without the wordmark.
Colour
Orange leads, slate carries the text, violet and cyan are accents. Contrast ratios are measured against the text colour named on each card.
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PrimaryBrand orange#EA580C
Buttons, links, key numbers and the logo.
White text: 3.6:1. Large or bold text only.
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Primary lightSunrise orange#F97316
Gradients, highlights and hover states.
No white text (2.8:1). Use slate ink (6.4:1).
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AccentLeader violet#7C3AED
Leadership content, charts and badges.
White text: 5.7:1. Safe at any size.
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AccentNetwork cyan#06B6D4
Information, links between people, secondary charts.
No white text (2.4:1). Use slate ink (7.4:1).
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NeutralSlate ink#0F172A
Headlines, dark backgrounds and the logo wordmark.
White text: 17.9:1. Safe at any size.
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NeutralSlate text#4A5470
Body copy, captions and secondary labels on light backgrounds.
On white: 7.5:1. Safe at any size.
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NeutralMist#F5F6FB
Page and card backgrounds. Never used for text.
Slate ink on mist: 16.5:1.
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GradientBrand gradient#F97316 to #EA580C
Primary buttons and hero backgrounds, at 135 degrees.
Same text rules as brand orange.
Colour balance in a layout
Slate and mist neutrals 70% Orange 20% Violet and cyan 10%
Typography
One typeface for everything. Sentence case, short lines, generous spacing.
Google Sans FlexThe app and web typeface
- Weights used400, 500, 600, 700, 800
- FallbackArial, Helvetica, sans-serif
- Line height1.5 for body, 1.2 for headlines
- Smallest size12 px (legal text too)
Email and print cannot load web fonts. Use the fallback stack there and keep the same sizes and weights.
Headline · Extra bold 800 · 30/36
Build a team you are proud of
Subhead · Bold 700 · 20/26
Your first month, step by step
Body · Regular 400 · 14/21
Keep copy short, plain and friendly. One idea per paragraph, and say what the reader should do next.
Caption · Medium 500 · 12/18
Captions, labels and disclaimers. Never smaller than 12 px.
Voice and tone
We sound like a helpful coach, not a salesperson. Four principles, each with a line we use and a line we avoid.
Honest
Say what is typical, not what is best.
We say: “Most members earn a small amount in their first months.”
We avoid: “Everyone makes money fast.”
Encouraging
Celebrate effort and progress, not riches.
We say: “You finished your first training. Nice work.”
We avoid: “You are on the road to financial freedom.”
Respectful
Treat friends and family as people, not leads.
We say: “Share it only if you think it would help them.”
We avoid: “Never take no for an answer.”
Do and don’t
The quick checklist before you publish anything with our name on it.
Do
- Use the logo from this page on white, mist or slate ink, with the clear space around it.
- Describe the product first and the business opportunity second.
- Put the income disclosure next to any earnings mention. Link to the compensation plan.
- Say you are an independent member, not an employee of SmartHR MLM.
- Ask for consent before you share a member’s photo, name or story.
Don’t
- Stretch, rotate, recolour or add shadows to the logo, and never rebuild it from text.
- Put white text on sunrise orange or cyan. It fails the contrast check.
- Show payouts, cheques or luxury cars as proof of results. Screenshots of earnings are not allowed.
- Imply employment or endorsement, such as “work for SmartHR MLM”.
- Pressure people with false countdowns or “last chance to join”.
Income claims and required disclaimers
Mandatory for every post, email, video, deck and presentation made with these materials.
Never promise or guarantee income. Earnings come from selling products and services and depend on your own effort, skill and market. Most members earn little or nothing. Anything that suggests otherwise will be removed and can lead to account suspension.
Not allowed, and what to say instead
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Not allowed“Guaranteed income”
Say instead“Earnings depend on your effort and are not guaranteed.”
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Not allowed“Earn $5,000 a month from home”
Say instead“Members earn commissions on sales. Most earn less than $50 a month.”
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Not allowed“Quit your job in 90 days”
Say instead“Many members build this alongside other work.”
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Not allowed“Passive income” or “unlimited earning potential”
Say instead“Commission on your sales and your team’s sales, by rank.”
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Not allowed“No experience, no risk, anyone can do it”
Say instead“Membership has a cost. Read the compensation plan before you decide.”
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Not allowedPhotos of cash, cars or holidays as proof of results
Say insteadShow products, training or events. Add “Results are not typical” to any testimonial.
Required disclaimer
Income disclosure: Earnings are not guaranteed and most members earn little or nothing. In the 12 months to September 2026 the median member earned $42 per month in commissions, and 58% earned less than $50 per month. Rank bonuses and team commissions require qualification. Results depend on your own effort, skills and local market. Full details: smlm.example/income-disclosure
Independent member: I am an independent member of SmartHR MLM, not an employee. A package purchase is required to earn commissions.
Figures shown are sample data for this demo. Replace them with your published income disclosure before use.
Typical earnings, last 12 months
- Under $5058%
- $50 to $24928%
- $250 to $99910%
- $1,000 and up4%
Share of members by monthly commissions. The median is $42 per month.
Before you publish
- Every mention of earnings carries the income disclosure above.
- No guaranteed, typical-sounding or lifestyle claims about results.
- Testimonials have written consent and say “Results are not typical”.
- The disclaimer is at least 12 px and visible without a click.
Not sure about a claim? Ask the brand team to review it before it goes out.